Brand identity

Bonu® Incorporadora

Naming and identity for a property developer in Paraná, built around the idea of a smart choice.

Bonu Incorporadora brand identity

Client

Bonu® Incorporadora

Service

Brand identity

Year

2024

Based in Santo Antônio da Platina, Paraná, Bonu® Incorporadora develops residential properties for the middle market, balancing quality and affordability. The name “Bonu” draws on the Portuguese words for “bonus” and “good.” It expresses a smart choice: a worthwhile investment at an accessible price, meeting a need in the region’s middle to upper market.

BONU mobile brand presentation on a phone resting on dark rocks against an orange background.
BONU black tote bag hanging on a metal fence with the message Seu sonho, nosso compromisso.
BONU black T-shirt shown from the front and back with the wordmark and vertical brand message on orange.

A name that makes the value clear.

​

Bonu brings together the ideas of “bonus” and “good.” The identity carries that promise into a clear, recognizable visual language for residential development.

BONU exhibition booth with white and orange panels, black wordmarks, promotional messages and a branded reception counter.
BONU white insulated water bottles with vertical gray wordmarks and black lids on a black background.

​

Bonu identity applied to an orange and black staff badge and branded lanyard
White and black Bonu mugs against an orange background
Bonu stationery and printed letterhead in a dark presentation
BONU development hoarding with orange and black identity panels, architectural renderings and the brand monogram.
BONU office interior with a glass meeting room, black wordmark and large orange brand graphic.

More work /02

Have a project in mind? / 04

Let's talk?

Contact us.

↗︎

contato@barone.design

São Paulo → Worldwide

© 2016–2026 BARONE DESIGN LTDA

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BEHANCE ↗︎

LINKEDIN ↗︎

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16:38:34 GMT−3

São Paulo, Brazil

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Zaylu Resort wordmark over a green mosaic pattern

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Bonu® Incorporadora

Brand identity

Brand identity

Bonu® Incorporadora

Naming and identity for a property developer in Paraná, built around the idea of a smart choice.

Bonu Incorporadora brand identity

Client

Bonu® Incorporadora

Service

Brand identity

Year

2024

Based in Santo Antônio da Platina, Paraná, Bonu® Incorporadora develops residential properties for the middle market, balancing quality and affordability. The name “Bonu” draws on the Portuguese words for “bonus” and “good.” It expresses a smart choice: a worthwhile investment at an accessible price, meeting a need in the region’s middle to upper market.

BONU mobile brand presentation on a phone resting on dark rocks against an orange background.
BONU black tote bag hanging on a metal fence with the message Seu sonho, nosso compromisso.
BONU black T-shirt shown from the front and back with the wordmark and vertical brand message on orange.

A name that makes the value clear.

​

Bonu brings together the ideas of “bonus” and “good.” The identity carries that promise into a clear, recognizable visual language for residential development.

BONU exhibition booth with white and orange panels, black wordmarks, promotional messages and a branded reception counter.
BONU white insulated water bottles with vertical gray wordmarks and black lids on a black background.

​

Bonu identity applied to an orange and black staff badge and branded lanyard
White and black Bonu mugs against an orange background
Bonu stationery and printed letterhead in a dark presentation
BONU development hoarding with orange and black identity panels, architectural renderings and the brand monogram.
BONU office interior with a glass meeting room, black wordmark and large orange brand graphic.

More work /02

Have a project in mind? / 04

Let's talk?

Contact us.

↗︎

contato@barone.design

São Paulo → Worldwide

© 2016–2026 BARONE DESIGN LTDA

INSTAGRAM ↗︎

BEHANCE ↗︎

LINKEDIN ↗︎

Replay intro ↗

Back to top ↑

Barone Design

Contact ↗︎

16:38:34 GMT−3

São Paulo, Brazil

[

Menu

]

Zaylu Resort wordmark over a green mosaic pattern

2026

Zaylu Resort

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2026

Yvi

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bliz

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2023

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Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Obli

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

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Campaign

Zaylu Resort wordmark over a green mosaic pattern

2024

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Campaign

Zaylu Resort wordmark over a green mosaic pattern

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Zaylu Resort wordmark over a green mosaic pattern

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Zaylu Resort wordmark over a green mosaic pattern

2022

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Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

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Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2022

Se Joga Nas Trips®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

The Public House®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bonu® Incorporadora

Brand identity

Brand identity

Bonu® Incorporadora

Naming and identity for a property developer in Paraná, built around the idea of a smart choice.

Bonu Incorporadora brand identity

Client

Bonu® Incorporadora

Service

Brand identity

Year

2024

Based in Santo Antônio da Platina, Paraná, Bonu® Incorporadora develops residential properties for the middle market, balancing quality and affordability. The name “Bonu” draws on the Portuguese words for “bonus” and “good.” It expresses a smart choice: a worthwhile investment at an accessible price, meeting a need in the region’s middle to upper market.

BONU mobile brand presentation on a phone resting on dark rocks against an orange background.
BONU black tote bag hanging on a metal fence with the message Seu sonho, nosso compromisso.
BONU black T-shirt shown from the front and back with the wordmark and vertical brand message on orange.

A name that makes the value clear.

​

Bonu brings together the ideas of “bonus” and “good.” The identity carries that promise into a clear, recognizable visual language for residential development.

BONU exhibition booth with white and orange panels, black wordmarks, promotional messages and a branded reception counter.
BONU white insulated water bottles with vertical gray wordmarks and black lids on a black background.

​

Bonu identity applied to an orange and black staff badge and branded lanyard
White and black Bonu mugs against an orange background
Bonu stationery and printed letterhead in a dark presentation
BONU development hoarding with orange and black identity panels, architectural renderings and the brand monogram.
BONU office interior with a glass meeting room, black wordmark and large orange brand graphic.

More work /02

Have a project in mind? / 04

Let's talk?

Contact us.

↗︎

contato@barone.design

São Paulo → Worldwide

© 2016–2026 BARONE DESIGN LTDA

INSTAGRAM ↗︎

BEHANCE ↗︎

LINKEDIN ↗︎

Replay intro ↗

Back to top ↑

Barone Design

Contact ↗︎

16:38:34 GMT−3

São Paulo, Brazil

[

Menu

]

Zaylu Resort wordmark over a green mosaic pattern

2026

Zaylu Resort

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2026

Yvi

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bliz

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2023

iPlanet®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Obli

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Ana Maria

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2024

RAP10 Tapioca

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2021

Extreme Health & Co.

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Faixa Azul® (Vigor)

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2022

Gritômetro da ALE

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

Black Fish

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2022

Se Joga Nas Trips®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

The Public House®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bonu® Incorporadora

Brand identity