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Brand identity

Obli

An identity designed for everyday protection.

Client

Obli

Service

Brand identity

Year

2023

A visual identity for Obli, expressed through packaging, photography, digital communication and motion. The geometric symbol and monochrome palette create a consistent language across screen protectors, phone cases, shopping bags and social content.

Obli brand identity overview with the geometric symbol, wordmark, icon system, packaging, smartwatch and smartphone photography.
Obli black tote bag with the geometric brand symbol, photographed against a blue sky.
Obli mobile campaign layouts combining lifestyle photography, the geometric symbol and contrasting black, white and ochre backgrounds.
Obli kraft shopping bag with the white logo and smartphone accessories welcome message, resting on a sofa.
Obli kraft shipping boxes arranged in a grid, featuring the white logo, geometric symbol and printed welcome message.

​

Obli protection concept with a three-dimensional geometric pattern
Obli smartphone accessory packaging reverse side, with product feature icons on black and an orange side panel.
Obli smartphone accessory packaging photographed inside a car beside the steering wheel.
Obli sports accessories and patterned phone case photographed beside a tennis racket and ball on a red court.

A system built around contrast.

​

The geometric symbol and monochrome palette connect product, packaging and communication. Photography and motion give that same identity different ways to appear.

Obli geometric brand symbol rendered in reflective metal on a black background.

More work /02

Ana Maria ↗︎

Have a project in mind? / 04

Let's talk?

Contact us.

↗︎

contato@barone.design

São Paulo → Worldwide

© 2016–2026 BARONE DESIGN LTDA

INSTAGRAM ↗︎

BEHANCE ↗︎

LINKEDIN ↗︎

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Barone Design

Projects [14]

About

Contact ↗︎

16:38:34 GMT−3

São Paulo, Brazil

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Zaylu Resort wordmark over a green mosaic pattern

2026

Zaylu Resort

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2026

Yvi

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bliz

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2023

iPlanet®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Obli

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Ana Maria

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2024

RAP10 Tapioca

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2021

Extreme Health & Co.

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Faixa Azul® (Vigor)

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2022

Gritômetro da ALE

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

Black Fish

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2022

Se Joga Nas Trips®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

The Public House®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bonu® Incorporadora

Brand identity

← All projects

​

Brand identity

Obli

An identity designed for everyday protection.

Client

Obli

Service

Brand identity

Year

2023

A visual identity for Obli, expressed through packaging, photography, digital communication and motion. The geometric symbol and monochrome palette create a consistent language across screen protectors, phone cases, shopping bags and social content.

Obli brand identity overview with the geometric symbol, wordmark, icon system, packaging, smartwatch and smartphone photography.
Obli black tote bag with the geometric brand symbol, photographed against a blue sky.
Obli kraft shopping bag with the white logo and smartphone accessories welcome message, resting on a sofa.
Obli kraft shipping boxes arranged in a grid, featuring the white logo, geometric symbol and printed welcome message.
Obli mobile campaign layouts combining lifestyle photography, the geometric symbol and contrasting black, white and ochre backgrounds.

​

Obli smartphone accessory packaging reverse side, with product feature icons on black and an orange side panel.
Obli protection concept with a three-dimensional geometric pattern
Obli smartphone accessory packaging photographed inside a car beside the steering wheel.
Obli sports accessories and patterned phone case photographed beside a tennis racket and ball on a red court.

A system built around contrast.

​

The geometric symbol and monochrome palette connect product, packaging and communication. Photography and motion give that same identity different ways to appear.

Obli geometric brand symbol rendered in reflective metal on a black background.

More work /02

Ana Maria ↗︎

Have a project in mind? / 04

Let's talk?

Contact us.

↗︎

contato@barone.design

São Paulo → Worldwide

© 2016–2026 BARONE DESIGN LTDA

INSTAGRAM ↗︎

BEHANCE ↗︎

LINKEDIN ↗︎

Replay intro ↗

Back to top ↑

Barone Design

Projects [14]

About

Contact ↗︎

16:38:34 GMT−3

São Paulo, Brazil

[

Menu

]

Zaylu Resort wordmark over a green mosaic pattern

2026

Zaylu Resort

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2026

Yvi

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bliz

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2023

iPlanet®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Obli

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Ana Maria

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2024

RAP10 Tapioca

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2021

Extreme Health & Co.

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Faixa Azul® (Vigor)

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2022

Gritômetro da ALE

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

Black Fish

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2022

Se Joga Nas Trips®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

The Public House®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bonu® Incorporadora

Brand identity

← All projects

​

Brand identity

Obli

An identity designed for everyday protection.

Client

Obli

Service

Brand identity

Year

2023

A visual identity for Obli, expressed through packaging, photography, digital communication and motion. The geometric symbol and monochrome palette create a consistent language across screen protectors, phone cases, shopping bags and social content.

Obli brand identity overview with the geometric symbol, wordmark, icon system, packaging, smartwatch and smartphone photography.
Obli black tote bag with the geometric brand symbol, photographed against a blue sky.
Obli kraft shopping bag with the white logo and smartphone accessories welcome message, resting on a sofa.
Obli kraft shipping boxes arranged in a grid, featuring the white logo, geometric symbol and printed welcome message.
Obli mobile campaign layouts combining lifestyle photography, the geometric symbol and contrasting black, white and ochre backgrounds.
Obli protection concept with a three-dimensional geometric pattern
Obli smartphone accessory packaging reverse side, with product feature icons on black and an orange side panel.

​

Obli smartphone accessory packaging photographed inside a car beside the steering wheel.
Obli sports accessories and patterned phone case photographed beside a tennis racket and ball on a red court.

A system built around contrast.

​

The geometric symbol and monochrome palette connect product, packaging and communication. Photography and motion give that same identity different ways to appear.

Obli geometric brand symbol rendered in reflective metal on a black background.

More work /02

Ana Maria ↗︎

Have a project in mind? / 04

Let's talk?

Contact us.

↗︎

contato@barone.design

São Paulo → Worldwide

© 2016–2026 BARONE DESIGN LTDA

INSTAGRAM ↗︎

BEHANCE ↗︎

LINKEDIN ↗︎

Replay intro ↗

Back to top ↑

Barone Design

Projects [14]

About

Contact ↗︎

16:38:34 GMT−3

São Paulo, Brazil

[

Menu

]

Zaylu Resort wordmark over a green mosaic pattern

2026

Zaylu Resort

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2026

Yvi

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bliz

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2023

iPlanet®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Obli

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

​

Ana Maria

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2024

RAP10 Tapioca

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2021

Extreme Health & Co.

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Faixa Azul® (Vigor)

Campaign

Zaylu Resort wordmark over a green mosaic pattern

2022

Gritômetro da ALE

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

Black Fish

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2022

Se Joga Nas Trips®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2021

The Public House®

Brand identity

Zaylu Resort wordmark over a green mosaic pattern

2024

Bonu® Incorporadora

Brand identity