Brand identity
Gritômetro da ALE
An interactive activation measuring the voices of Corinthians fans in decibels.
Client
ALE Combustíveis
Service
Brand identity
Year
2022
ALE Combustíveis, a sponsor of Corinthians, created an activation to help fans warm up their voices for the Copa do Brasil final. Created by Fri.to, “Gritômetro da ALE” challenged fans to shout “Vai, Corinthians!” The decibel reading determined whether they took home an official club shirt or cap. The visual language translated the positioning strategy into guidelines for the brand and its communication.
The voice of the crowd.
A simple challenge turns support for Corinthians into participation. The visual identity gives the activation a consistent language, from the experience to its communication.
More work /02
Have a project in mind? / 04
Let's talk?
Contact us.
↗︎
contato@barone.design
São Paulo → Worldwide
© 2016–2026 BARONE DESIGN LTDA
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2026
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Brand identity
Gritômetro da ALE
An interactive activation measuring the voices of Corinthians fans in decibels.
Client
ALE Combustíveis
Service
Brand identity
Year
2022
ALE Combustíveis, a sponsor of Corinthians, created an activation to help fans warm up their voices for the Copa do Brasil final. Created by Fri.to, “Gritômetro da ALE” challenged fans to shout “Vai, Corinthians!” The decibel reading determined whether they took home an official club shirt or cap. The visual language translated the positioning strategy into guidelines for the brand and its communication.
The voice of the crowd.
A simple challenge turns support for Corinthians into participation. The visual identity gives the activation a consistent language, from the experience to its communication.
More work /02
Have a project in mind? / 04
Let's talk?
Contact us.
↗︎
contato@barone.design
São Paulo → Worldwide
© 2016–2026 BARONE DESIGN LTDA
INSTAGRAM ↗︎
BEHANCE ↗︎
LINKEDIN ↗︎
Replay intro ↗
Back to top ↑
2026
Zaylu Resort
Brand identity
2026
Yvi
Brand identity
2024
Bliz
Brand identity
2023
iPlanet®
Brand identity
Obli
Brand identity
Ana Maria
Campaign
2024
RAP10 Tapioca
Campaign
2021
Extreme Health & Co.
Brand identity
2024
Faixa Azul® (Vigor)
Campaign
2022
Gritômetro da ALE
Brand identity
2021
Black Fish
Brand identity
2022
Se Joga Nas Trips®
Brand identity
2021
The Public House®
Brand identity
2024
Bonu® Incorporadora
Brand identity
Brand identity
Gritômetro da ALE
An interactive activation measuring the voices of Corinthians fans in decibels.
Client
ALE Combustíveis
Service
Brand identity
Year
2022
ALE Combustíveis, a sponsor of Corinthians, created an activation to help fans warm up their voices for the Copa do Brasil final. Created by Fri.to, “Gritômetro da ALE” challenged fans to shout “Vai, Corinthians!” The decibel reading determined whether they took home an official club shirt or cap. The visual language translated the positioning strategy into guidelines for the brand and its communication.
The voice of the crowd.
A simple challenge turns support for Corinthians into participation. The visual identity gives the activation a consistent language, from the experience to its communication.
More work /02
Have a project in mind? / 04
Let's talk?
Contact us.
↗︎
contato@barone.design
São Paulo → Worldwide
© 2016–2026 BARONE DESIGN LTDA
INSTAGRAM ↗︎
BEHANCE ↗︎
LINKEDIN ↗︎
Replay intro ↗
Back to top ↑
2026
Zaylu Resort
Brand identity
2026
Yvi
Brand identity
2024
Bliz
Brand identity
2023
iPlanet®
Brand identity
Obli
Brand identity
Ana Maria
Campaign
2024
RAP10 Tapioca
Campaign
2021
Extreme Health & Co.
Brand identity
2024
Faixa Azul® (Vigor)
Campaign
2022
Gritômetro da ALE
Brand identity
2021
Black Fish
Brand identity
2022
Se Joga Nas Trips®
Brand identity
2021
The Public House®
Brand identity
2024
Bonu® Incorporadora
Brand identity