The Public House, affectionately known as PUB, brings together the design studios Guerra and Figgo. This is the visual identity developed for their new chapter. PUB believes that transforming a space can transform people. Spaces allow brands to communicate, creating sensory experiences that leave deep and sometimes lasting memories. The studio develops architecture and set design for the corporate market, including physical events, chroma key studios with physical sets, with or without audiences, and fully virtual environments such as HTML tours, XR and AR in gamified platforms.